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Digital Marketing - Demand Generation

Hevo Data , Bangalore · · Full-time employment · Business/Management

Hevo Data is a Venture Capital Funded Company, Headquartered in the Silicon Valley (San Francisco) 

We've built a Real-Time Data Integration Platform that helps enterprises solve the problem of Analytics, Machine Learning, and Artificial Intelligence.

Some of our customers include Swiggy, CureFit, PharmEasy, Marqeta, SlicePay etc.

Job Description:

We are seeking a Demand Generation Specialist to drive leads for our Data Integration Platform.

This role will own all Search Engine Optimization, Paid Search Engine, Marketing campaigns, Alliances, Partnerships & outbound campaigns to generate leads.

To be successful in this role, you need to show loads of initiative and a drive to contribute to a team producing outstanding work. This is a fantastic career-defining opportunity for a driven professional who enjoys a role filled with variety, challenges, depth, and autonomy.

Roles and Responsibilities :

- Own quarterly lead & revenue targets globally for Hevo - Data Integration Platform.

- Leverage paid & non-paid campaigns/channels to build the monthly lead funnel

- Identify new channels to keep the lead funnel growing

- Ensure all communications are in line with the business & brand guidelines

- Keep a close watch on the competition. Share best practices with the team

- Build a lead pipeline through social, events, webinars, mailing, affiliate, etc.

- Manage and report marketing budget on a regular basis

- Share reports/insights on the channel performance with stakeholders

- Ensure regular audit and reporting of all channels with the stakeholders

- Work closely with Inbound teams to ensure the calendar of activities is in sync.

To be successful in this role, you will have :

- At least 2 years of experience working in demand generation role for B2B SaaS business in the International Market

- Hands-on approach to growth backed by strong instinct and strategic thinking

- Knack of generating growth with big or small budgets

- Experience in handling Social tools Facebook, LinkedIn, Twitter, YouTube, Quora, etc

- Hands-on exp in working across the stack of tools impacting lead generation, drip, referral, onboarding, social listening, lead scoring, re-marketing, customer intent

- Understanding of display advertising, Programmatic, Affiliate networks and managing email campaigns.

- Outstanding communication skills

- Ability to collaborate with multiple stakeholders

- Unmatched enthusiasm to keep up with the rest of the team.

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